Senior Executive - PRS, HGEC & Kids

Job Description

Strategic / Policy related KRAs

• Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
• Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
• Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre

Operational / Process / Technology related KRAs

• Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
• Analyse market trends, Media performance versus Brand parameters and other critical trends.
• Support creation of pitch and evaluation of the pitch of annual deals and mega deals
• Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
• Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
• Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
• Work on comprehensive presentations for reviews as required
• BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points

Financial Accountability / Commercial Impact

• Execute impact/ non FCT elements that convert to higher revenue generation
• Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
• Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
• Identify & highlight opportunities to CSP/ RH/CH

Performance measures

• Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels
• Presentation of the review in the format as required
• Provide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategy

Qualifications :

• Qualification: MBA
• With 5+ years of post-qualification experience, preferably from Business consulting/ strategy background

Personal Attributes:

• Business Acumen
• Planning and organizing
• Influencing Skills
• Result Orientation
• Negotiation Skills

Job Detail:

Employer Contact Details: Show Info

Share :